One for You…One for You…Every Door Delivery is a Great Solution for Local Direct Mail Marketing

Direct mail marketing is a traditional and long standing part of the marketing mix for many companies. One of the benefits of direct mailing is you can order lists of recipients that are within very specific demographics. Obtaining these lists adds additional charges to your project. This is still a great alternative for some business […]
The Impact of Color

As you are getting ready to go into that big board meeting, someone suggests you wear your “red power tie”. Or when you search for earth friendly products, you see a blanket of green in all of the logos and marketing material. Have you ever noticed that most fast food restaurants’ logos incorporate yellow and […]
Be Proactive – Reach Out to Your Clients Through E-mail Marketing

I remember when I was a little girl I would complain to my mom, “Moooom…why don’t any of my friends call me to do something? They said they would!” Her response to me was, “Well, have you reached out to them?” I would then proceed to argue with her as to why it was their […]
Little by Little: It All Piles Up

I had the opportunity to live in Japan for 6 months when I was in my twenties. Before I went, I spent some time learning the language and aspects of their culture. One of the parts of the Japanese culture and language that was emphasised by my professor was the Japanese kotowaza – or Japanese […]